puhhhh

berhabuk weh blog nih!

segala jenis sarang ade

hahaha

korang!

korang tau tak saya rindu koranngggg!

:)

-nini comel :p

How Blogging is a Public Relations Tool by Kristin Gabriel

How Blogging is a Public Relations Tool by Kristin Gabriel

Short for web log, blog is web journals that allow authors to post thoughts, philosophies, and opinions to a website for public consumption. It can be excellent way to reach those in the target audience who are the most passionate about the subject. Blogging phenomenon poses both a new challenge and an opportunity for public relation practice (Lattimore, 2009).

In her article, Gabriel shares with us on how blogging could be a public relations tool to communicate with target audiences by making our blog looks interesting with a few tricks and rules to be applied in it.

To ensure better visibility, Gabriel has suggested, “…look for someone who can ghostwrite your blog, or train you on how to get the best return for blogging on the Internet…”

Gabriel has also shared some blogging tips to make our blog work very nicely such as:

1. Use newsworthy topics that tie-in to local, national or industry news if possible. Place these key words in your headline and body copy.
2. Link your key words and phrases in blog posts to a page on your website with relevant content.
3. Use about three links per blog post -- beginning middle and end. Also always link towards the beginning middle and end of each paragraph and/or sentence if possible.

4. Use statistics, site studies, and science when you can to lend authority to each blog post.

5. Add photos, diagrams, charts and videos, which should all be uploaded with names that include your keywords.

6. To be clear about a process needing an outcome, use steps or numbers.

In addition by installing the FB “Like” button, can not only share our likes from other places on the Internet it also would act as referral to publicize the posting that we like with our FB friends. According to Gabriel about 2,400 bloggers added this feature soon thereafter and started enjoying a 200 percent growth spurt in their referral traffic from Facebook.

According to Gabriel, previously, journalists need PR people to send them story ideas but not anymore in these days because almost everything they need could be found online through press room on the website. There is company backgrounder, press releases, frequently asked questions (FAQ), product profiles, and photos, videos, etc in a press room. In order to get covered by the media, all the thing need to do is get on the Internet!   

Source: http://ezinearticles.com/?How-Blogging-is-a-Public-Relations-Tool&id=4882607

Public Relations Campaigns - Social Media PR is on the Rise by Karen A. Newton

Ron Jones’s definition of social media is a category of online media where people are talking, participating, sharing, networking, and bookmarking online. Most social media services encourage discussion, feedback, voting, comments, and sharing of information from all interested parties. It is more of a two-way conversation, rather than a one-way broadcast like traditional media. Another unique aspect of social media is the idea of staying connected or linked to other sites, resources, and people.

Many social media sites come in the form of a blog, microblog, podcast, videocast, forum, wiki, or some kind of content community. It can be categorized into groups such as:

• Social news: Sites like Digg, Sphinn, and BallHype let you read about news topics and then vote and/or comment on the articles. Articles with more votes get promoted to a more prominent position.
• Social sharing: Sites like Flickr, You Tube and Jumpcut let you create, upload, and share videos or photos with others.
• Social networks: Sites like Facebook, LinkedIn, MySpace, and Twitter allow you to find and link to other people. Many people are connecting to friends and business associates with whom they had fallen out of touch. It's bringing the world together like nothing else has.

Instead of using common PR campaign tools such as press and news release to create awareness, PR people should get with social media due to its wide attention around the world. Social media allows a business making direct contact with its constituencies especially prospective clients who later will become loyal customer towards selective products and services offered by the business. After all this actions could save cost and time doing market survey upon customers’ preferences. Newton (2010) stated that with social media you reach potential customers that can be missed with traditional marketing. Social media public relations campaigns allow you to really connect with your targeted audience. You can open the lines of communication and see what the public has to say about your business. Ways to improve what you arr doing or offering, even if a certain product is just not picking up that well, the public will let you know.

The bonding between the business and constituencies will long lasting as it keep updating the customers and public any development or improvement about the products and services. This will ensure public’s confidence on the business. According to Newton (2010), your customers need to be confident in your business otherwise they are not likely to buy your product or service. If your current customers start losing their confidence and trust in your business you will lose those buyers and the word will spread thus leading to the loss of potential customers. This matter is crucial for any business because a constant confidence will grow the business’ reputation among its existing customers as well as prospective clients. However, customers may begin to lose their confidence once they lost their trust on that business. Thus, it will affect the business in the future or come to worse the business may doom.

Newton (2010) mentioned that the social media is a great public relations resource. It needs to be taken advantage of and not over looked. You can build the awareness of your business and the confidence in your customers. All of this while building a personal relationship with your targeted audience, you can learn what they want and need and what you can do to improve your overall business.

Facebook is an amazing social media resource where you can easily communicate and build relationships with the masses. Creating fan pages and getting interested, targeted potential customers is an amazing way of building this awareness. The awareness of your company is an important part of your entire public relations campaign as the customers need to be aware of your business regarding the  expansions and updates to increase their knowledge upon your products and services. This again just comes back to confidence and trust in your business, all of the updates and such will build that confidence in your business with the public (Newton, 2010).

Source: http://ezinearticles.com/?Public-Relations-Campaigns---Social-Media-PR-is-on-the-Rise&id=3777162

Journal review 25: Impact of New Media and Technology on Customer Relationships

By Siti Nurarbayah Ibrahim 2009994875

A new media marketing world increasingly dominated by mobile technologies, "shopping bots," recommendation systems and peer-to-peer networks has spawned a radical new online marketplace, challenging the old behaviors of buyers and sellers.

The old straight line that governed customer relationship management has been replaced by a zig-zagging pathway that more closely resembles a game of pinball which is with risks and rewards waiting for companies that wade into the online marketplace, according to an international team of researchers in the journal's latest edition.

Making use of these opportunities and avoiding their respective dangers requires a thorough understanding of why consumers are attracted to new media and how they influence consumers attitudes and behaviors and new strategic and tactical marketing approaches must match the characteristics of new media and their effects on customers.

Social networking sites like Facebook, YouTube, Google and Twitter give customers a bigger role as market players capable of reaching and being reached by almost everyone, anywhere and anytime, according to the authors. Armed with the tools of the Internet, consumers serve as retailers on eBay, producers on YouTube, authors on Wikipedia and critics on Amazon.com.

Further challenging companies in a fast-changing landscape, a personal computer is no longer the base from which customers make decisions. Instead, smart phones, laptops and far-reaching personal portals like Twitter and Facebook have made real-time information exchange an integral element of consumer behavior without restriction to time of day or location.

While these new media are displacing long-established business models and corporate strategies, they also provide new and exciting opportunities for companies to improve customer relationships and expand businesses through strategies that adapt to this constantly changing new media era.

source: http://www.sciencedaily.com

Journal Review 24: Brave New World of Public Relation

by Nur Sukainah Mansor

This journal is about the changes of Public Relation practice since World Ward II until now. There’s changes from aspect such as publics with which practitioners communicate, internal and external communication channel happened, sources from which publics obtain information, results sought by clients, employer and practitioners and way in which those result are measured. 

The magnitude of these changes happened also is big and we can see the vocabulary changes occurred in concert with socioeconomic, demographic and technological changes that shaped the development of public relations practice. Even the media such as newspaper, radio and even television has been affected by these changes. 

Even during this time, publicity was the primary focus of public relations. Practitioner prepared and distributes news releases to news outlets at a pace that today would at best be considered lethargic. Through much of 1960s, public relation followed an information paradigm. The traditionally secretive ways of most organizations were supplanted by a new philosophy of openness.

Deterioration in the quality of public education however spawned growing numbers of functional illiterates and continues to contribute to progressive deterioration in mass media audiences. Other factors driving the process include growing numbers of new media spawned by emerging technologies, fragmentation of audiences across new and traditional media and fundamental shift from supply-push to demand-pull in the world of information.

The latter factor is especially significant in that it represents a quantum change in the ways individuals obtain information. Traditional mass media have gathered and packaged information and offered it for sale to consumers (supply-push). Today information consumers use the Internet, computer databases, and information supplies such as Google and Yahoo to obtain information as needed. We can see now that demand-pull has become the dominant form of information acquisition.

Especially in this technologies world where everything is needed as it is, one need to have skill in using the gadget in order to practice as  apublic relation practitioner more efficiently. We can see these happened with the  creation of new media press releases and much more.

source: E W Brody, Public Relations Quarterly, 2005

Journal Review 23 : Online Social Network

Social networking sites are the latest online communication tool that allows users to create a public or semi-public profile, create and view their own as well as the other users’ online social networks (Boyd & Ellison, 2007), and interact with people in their networks.

A website or social network can be our own magazine or gallery where anything that can be put unto word, pictures, video or music can be put here. This is what making the Internet fantastic and it still is. According to Gauntlett & Horsley (2004), the web offers people an opportunity to produce creative, expressive media product (text, art works, anything that you prefer) and display them to a global audience.

According to Pfeil & Zaphiris (2009), a social network is a comprised of actors and ties that link to the actors. Actors here can be the people, nations, organizations and many more that are link by ties which indicate a relation between one another. The links between different actors can be based on different characteristics that based on the affiliation or the exchange of resources.

Boyd &Ellison (2007) also agrees that social network site is very unique that it not that they only allow individuals to meet strangers but they enable the users to communicate and make visible their social networks with each other around the world. We define social network sites as web-based services that allow individuals to construct a public or semi-public profile within a bounded system, articulate a list of other users with whom they share connections and the nature of these connections may vary from site to site.

Everything is now just a finger tips away. The uses of these sites have limited the use of the old media as the revolution has changed the view of the society in communication whereas they are now more comfortable using the online sites to socialize with each other, not necessarily meeting new people but they are primarily communicating with people who are already part of the extended network. However, there are some parents decide to place the internet connection in a public room in order to monitor their children’s internet use afraid that it could harm their children.

by: Tengku Rashidah