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Showing posts with label presentation. Show all posts

Presentation: Mapping the Consequence of Technology on Public Relations

Presented by:
      I.        Azran Haji Awang
    II.        Noreena Haji Mohd Salleh
   III.        Nurerlin Md Zulkhari
  IV.        Mohd. Fariez Abd Wahab


MAPPING THE CONSEQUENCES OF TECHNOLOGY ON PUBLIC RELATIONS
By: John V. Pavlik, Ph.D.
Professor and Chair, Department of Journalism and Media Studies. School of Communication, Information and Library Studies. Rutgers, the State University of New Jersey

Executive summary
  1. From Twitter to mash-up media, new technology presents significant implications for public relations.
  2. The following paper examines what research tells us about a variety of emerging technologies and their impact on & implications for public relations.
4 BROAD AREAS OF IMPACTS & IMPLICATIONS
  1. The impact of technology on how public relations practitioners do their work is considered.
  2. The implications of technology on the content or messages developed and delivered in public relations is examined.
  3. The implications of technology on organizational structure, culture and management is evaluated.
  4. The impact of technology on the relationships between or among organizations and their publics is analyzed.
IMPACT ON HOW PRACTITIONERS DO THEIR WORK
  1. Technology has long influenced how public relations practitioners do their work. Once typed on paper and sent via mail or fax, press releases are now produced on a computer and delivered via email.
  2. Video news releases are delivered digitally via satellite or the Internet. Public opinion surveys are conducted via the World Wide Web. Photography and videography are widely produced and delivered digitally.
JOURNALISTS AND THE INTERNET
  1. 98% of the journalists say they are online at least once a day to check email.
  2. 15 hours a week are spent by journalists reading and sending email.
  3. 76% of reporters go online to find new sources and experts.
  4. 73% of reporters go online to find press releases.
  5. 53% of journalists use email to receive story pitches. This is more than double the percent (25%) who used email to receive story pitches in 1995.
  6. Most journalists have two email addresses. 12% have six or more. Typically, different addresses are used or given out for different purposes.
  7. 24% of journalists used instant messaging in 1999. By 2004, 44% did.
  8. 81% of reporters go online daily to do searching.
  9. 92% of journalists go online as part of their story research. A growing portion of journalists use corporate Web sites to obtain information.
  10. Magazine journalists in fact report that for breaking news when a live source is not available, corporate Web sites are the top choice for information.
  11. 55% of print media sites at least occasionally use their Web site to scoop the print product. This is up substantially since 1999, when 42% would use the Web to scoop the print product.
Growing portion of journalists prefers receiving photographs, audio and video:
  1. 46% of magazine editors favor receiving digital images.
  2. 26% prefer slides.
  3. 26% prefer camera-ready art.
  4. 61% of newspaper editors prefer to receive digital photos or other images.
  5. About a third of all broadcasters welcome receiving audio files from Web sites.
  6. 20% of broadcasters receive video files online.
BLOGS AND TRADITIONAL MEDIA
  1. The RSCG Magnet 2006 study shows that journalists are also agreed that Weblogs have a healthy future in the coming year for spreading information on the corporate level and functioning as watchdogs.
  2. 68% of respondents agree that blogs will become a more popular tool for corporations seeking to inform consumers while 56% agree that blogs will remain an independent and unorthodox means of disseminating information.
  3. Blog use by journalists has only increased since the 2006 study.
  “More than 51% of journalists use blogs” reported the 2006 - 11th Annual Euro RSCG Magnet and Columbia University Survey of the Media. The study surveyed 1,202 journalists in North America and around the globe. The study found that:
  1. 70% of journalists who use blogs do so for work-related tasks. Most often, those work-related tasks involve finding story ideas, with 53% of journalist respondents reporting using blogs for such purposes.
  2. 43% of journalists use blogs for researching and referencing facts and finding sources.
  3. 36% of respondents use blogs to find sources.
  4. Most notable is that 33% of journalists say they use blogs as a way of uncovering breaking news or scandals.
  5.  Few blog-using journalists are engaging with this new medium by posting to blogs or publishing their own.
BLOGS AND THE PUBLIC
**From blogger Stephen Spencer:
              I.        “The ‘blogosphere’ is already a force to be reckoned with. Bloggers can wreck havoc on reputations (just ask Kryptonite) and careers (e.g. Dan Rather). Or they can create the ‘next big thing’. The immensely popular blog BoingBoing covered a very cool product called “InstaSnow” and traffic and sales spiked”.
            II.        Spencer concludes: “The ‘power of the people’ has become the ‘power of the bloggers’”.
           III.        As of July 31, 2006, Technorati tracked 175,000 new blogs each day with an estimated 1.6 million postings a day, or 18.6 posts per second.
          IV.        Top bloggers reveal their full names (83.26%) and provide contact information, particularly an email address (99.5%).
           V.        8% of internet users, or about 12 million American adults, keep a blog.
          VI.        39% of internet users, or about 57 million American adults, read blogs.
         VII.        54% of bloggers are under the age of 30.
       VIII.        52% of bloggers say they blog mostly for themselves, not for an audience.
          IX.        79% of bloggers have a broadband connection at home, compared with 62% of all internet users.
           X.        49% of bloggers believe their blog readership is mostly made up of people they personally know.
          XI.        15% of bloggers include video on their sites.
         XII.        One of the more recent developments in blogging is Twitter.
       XIII.        Although limited to about 140-150 characters, Twitter can nevertheless provide extremely up-to-the-minute updates to blogs.
      XIV.        Business Week reports that “With Twitter, people share quick updates on their most mundane doings, often from a cell phone”. 

IMPLICATIONS FOR CONTENT/MESSAGES
  1. Blogs, podcasts and Web sites in general all present vehicles for distributing messages to a variety of publics.
  2. Expanded use of audio and video files – podcasts, vodcasts – is a major trend. Moreover, these media can shape the character of the messages themselves.
  3. Text messaging via cell phones has emerged as a viable means to reach mobile publics, especially youthful targets.
  4. Interactive media, including online games, are increasingly important tools  in public relations, as more sponsored games emerge as a way to reach young publics in particular.

Web 2.0
  1. The new media, especially Web. 2.0, is of the latter type of influence. Video news releases are an example of the former. They are not really any different than a press release, but in electronic, visual and sound form. They are important, but are essentially just tailored to the particular medium.
Differences Between Web 1.0 & Web 2.0
      Video News Releases
  1. Nielsen Media Research reports the “technology electronically recognizes and records each airing throughout the entire U.S. with over 95% accuracy.”
  2. Lamoureax of West Glen Communications said, “VNRs will morph into a form of marketing communication that will be available for viewing on portable devices, such as mobile phones, and other technologies.”
  3. Viewership is easier to measure online and consumers are able to easily find them through search engines such as Google and Yahoo, without traditional media filters or gatekeepers.
EMERGING MESSAGE TECHNIQUES
  1. An emerging form of content or message technique is called “mash-up” media.
  2. An example comes in the form of Chicagocrime.org, which merges together crime data reported by the Chicago Police Department, the Citizen ICAM and mapping and satellite data provided by Google.
  3. Another system is a subsidiary of MediaLink and is called TeleTrax. It utilizes an electronically embedded "watermark" securely measuring VNR use even when digitally altered. The watermark is almost impossible to strip off in editing, so monitoring is highly reliable.
IMPLICATIONS FOR ORGANIZATIONAL STRUCTURE, CULTURE & MANAGEMENT
  1. Digital communications makes it possible for more efficient management of organizational communications, including both internally and externally.
  2. Organizations can be more open and transparent to facilitate better understanding between and among various groups.
  3. We are witnessing the rise of decentralization, with increasing use of collaboration (intranets have succeeded Lotus Notes, etc.) and group decision making software.
  4. Organizational openness and transparency are increasing as online technologies have become ubiquitous and powerful.
Organizational Structure
  1. Organizational structure is also becoming virtual, and the virtual is becoming increasingly real.
  2. Reuters has even assigned a full-time correspondent to cover the goings-on of Second Life and report entirely within the virtual reality.
  3. MacArthur Foundation, which has held a conference in the virtual reality.
IMPACT ON RELATIONSHIPS BETWEEN ORGANIZATIONS AND THEIR PUBLICS
  1. As audiences have increased their use of the Internet and have grown more savvy with digital media of all types, public relations has needed to evolve with them.
  2. Audience members, or members of often key publics, maintain their own Web sites, blogs or podcasts, often circumventing traditional media outlets. Practitioners monitor such online sources alongside traditional media outlets.
Social Networking
  1. As millions of users populate such Web sites and spend increasing amounts of time immersed in them, these online environments become increasingly relevant to the communication strategies for organizations.
  2. Consumers are empowered by digital technologies to voice their opinions more easily and more powerfully via social networking sites, including creating and posting their own videos, sometimes griping against corporate practices they find objectionable.
Privacy and Tracking
  1. One of the challenges raised by social networking sites and other new technologies is the notion of privacy and security in the digital age, with all of the attendant public relations issues.
  2. Jonathan Donner, of Microsoft Research India, points out the dramatic growth of mobile technologies internationally. In China, for example, more than 600 million persons use mobile phones, and 100 million more persons begin using mobile phones there each year.
  3. Mobile communications is a powerful communication tool, there are also significant privacy implications.
  4. Another powerful online technology is Google Earth.
  5. Yet, privacy concerns may arise as well as citizens become increasingly aware of the ease with which any one from anywhere in the world can observe their home or other locations.
  6. Further fueling privacy concerns in the digital age are computer vision technologies that enable automatic face recognition and more.
  7. Communication professor Mark Frank at SUNY Buffalo and others have developed powerful digital vision systems that can quickly scan the faces of persons walking past a security checkpoint, for example, and match them up automatically and quickly against databases of known or suspected terrorists.
  8. This technology has other applications, including the ability to automatically scan a human face to determine the emotional state of a person, including whether he or she is lying.

ETHICS AND REGULATIONS IN NEW MEDIA

Presented by: 
MARLIANA OMAR (2008743649)
NURARBAYAH  IBRAHIM (2009994875)
NUR NAKIAH ABD. RASHID (2008789407)
SITI FATEHAH MINHAD (2008346569)
INTRODUCTION
History of the Internet -International 
•       Internet is a worldwide network  of computers that are connected through telephone lines, fiber optic, wireless technologies such as 3G, WIMAX, EDGE and WIFI.
•       The origins of the Internet began during the Cold War. A network was created to link all the computers around the United States military because if  any event that triggered a nuclear attack, U.S. military equipment is still functioning.
•       These machines are connected through telephone lines. Various networks, including ARPAnet was built connecting the university in U.S and MILnet connecting the military bases.
•       ARPAnet (Advanced Research Project Agency) is one of the U.S. Defense Department has produced methods of packet switching for connecting various types of computers.
•       By 1970, the first computer network using packet switching techniques in the United States have linked the computer systems at the University of California at Los Angeles(UCLA), University of California at Santa Barbara (UCSB), Stanford University and the University of Utah in Salt Lake City .
•       In 1972, there was a small network of 40 sites connected to the ARPAnet. At that time the network is used to send small text files between users and now it is known as E-mail.
•       In the 1980, the networks began to connect as commercial. We may visit from one network to another network and this time the word of ‘ Internet’ is used.
•       In the 1990, the Internet is widely used in scientific research. Then, the public began to realize the potential of the Internet as a medium of communication, entertainment and education worldwide.
•       Today, there are more than 40 million Internet users all around the world.

History of the Internet - Local
—  In Malaysia, the Internet was launched in 1987 when the Malaysian Institute of Microelectronics ( MIMOS ) launch computer network or RangKom Malaysia
                ( Rangkaian Komputer Malaysia )
—  Local Universities is a early user of RangKom followed by the private sector. The focus of using RangKom is on the use of mail and electronic forums.
—  In 1991, JARING programmed  launched which aims to developed a national communications network is an integrated and more comprehensive.
—  JARING connected with research institutions and academic, government and private agencies in Malaysia primarily aims to support education activities, research and commercial. JARING is also linked to the international Internet network.
—  1 November 1996, Telekom Malaysia Berhad started the TMNet services. Today, there is a lot of Internet services offer to people such as P1 WiMax, Unifi, Streamyx and etc.
Advantages of using the Internet
—  ( 1 ) Information
Information is probably the biggest advantage internet is offering. Any kind of information on any topic is available on the Internet. For example
-          information about health, sports, news and others. The search engines like Google, yahoo is at your service on the Internet.

—  ( 2 ) Entertainment
Entertainment provide pleasure and amusement. Entertainment is another popular reason why many people prefer to surf the Internet.    There are a huge number of these sites including youtube.com, jokes.com and others.
-          Downloading games, visiting chat rooms or just surfing the Web are some of the uses people have discovered.         
—   ( 3 ) Communication
Today for better communication, we can used the facilities of e-mail or we can chat for hours with our loved ones. There are plenty messenger services in offering. For example like Skype, Yahoo Messenger, Facebook chat, Twitter and etc. It has become very easy to establish a kind of global friendship where we can share our thoughts, can explore other cultures of different ethnicity.
—  ( 4 ) Services
Many services are now provided on the internet such as online banking (MayBank2you,Bank Islam Online) job seeking( Jobstreet.com ), purchasing tickets for  favorite movies at                      ( TGV,MBO,BIG CINEMAS ), flight tickets ( MAS, AIR ASIA ), online shopping and make reservations for hotel and restaurant.
—   ( 5 ) E – commerce
Ecommerce is used for any type of commercial, or business deals that involves the transfer of information across the globe via Internet. It designed to sell products or services directly from a Web site. For example are Amazon.com, Overstock.com, Flick.com and etc.
—  ( 6 ) Email
Email is usually cheap and fast and reliable. Email is helpful. It is free    ( no charge per use) compared to telephone, fax and    postal services.
—   ( 7 ) World Wide Web
Is a network information sources incorporating hypertext that allows the user to link one piece of information to another. The web is part of the internet. There is a list of the most popular Web sites searching like commercial sites which promote and sell their product by includes product description, consumer information, advertising, special offer or other material.
 For additional info, commercial sites typically end in.com ( PIZZA HUT,SLIM WORLD ).Education sites for example ( UiTM.edu.my. Harvard.edu and etc) and typically end in.edu, social networking sites ( Facebook, Twitter, Foursquare ), news and information sites ( CNN.com, KOSMO.com ), government sites and may more.
—   ( 8 ) Newsgroups
Collections of electronic bulletin boards, arrange according to topic, where people can read and post messages. Topical discussion groups, not news in the traditional sense. The newsgroup exist on a special network called Usenet, one component of Internet. It consists of a set of newsgroups with names that are classified hierarchically by subject. Articles or messages are posted to these newsgroups by people on computers with the appropriate software. The  articles are then broadcast to other interconnected computer systems via a wide variety of networks.
                ( tera news.com, derkeiler.com, Google groups )

Disadvantages of using the Internet
Internet also have weaknesses. There are several disadvantages of using the Internet for instance problem of spamming, virus threat, pornography, theft of personal information and others.
—  ( 1 ) Virus Threat
Virus is a program which disrupts the normal functioning of computer                                 systems. Computers attached to internet are more exposed to virus                                                   attacks and it end up crashing into the whole hard disk . The virus name ( Spyware, Trojans)
—  ( 2 ) Spamming or spam
Spamming refers to sending unwanted e-mails in bulk such as porno sites, clogs up people mailboxes and takes time to delete and, provide no purpose information.  There is about one in every 200 spam messages contains a virus.  
—   ( 3 ) Pornography
There are thousands of pornographic sites on the Internet that can be easily found. For example like youtube.com, you only sign up as a member and then you can easily search or found the porno sites if you are age 18 and above.
—  ( 4 ) Theft Personal Information
There is possibilities of personal information such as name, address, credit card number etc can be accessed by other culprits, hackers or cyber stalker. As an example hacker sits in a public place such as hotel lobby and sets up a small wireless network. Hotel guest unknowingly connect to the bogus system thinking that it’s the hotel’s network. Once on the fake network, everything the guest does on the internet can be tracked by the hacker.

INTERNET AND GOVERMENT
—  Government in Malaysia fully supported the expansion of Internet specially the whole aspects of information and technology.
—  The expansion of Internet in Malaysia started to develop since former Deputy Prime Minister was dismissed or discharged due to corruption (Datuk Seri Anwar Ibrahim), with these issues, there are pros and cons sides.
—  E-government was created for opening up  a forum regarding the issues, this site is so popular since then in which already been viewed local and abroad. Since then, the Internet in Malaysia has started to grow its empire.
—  Government started to show their excitement about Internet by creating a regulation or policy and even standardization for Internet users in Malaysia.
—  This regulation is intended for politicians, businesses, educations and socials.
—   The growing of Internet cannot be held due to the rapid growing of users each year in which may affect many aspects of living.
—   For example, pornographic, internet businesses, instant message (e-mail), individual electronic entrepreneur and many more.
—  These examples are showing that there will be many side effects like people are easily conduct new criminal through websites, businesses can no longer be at workplace, and etc.
—  Government therefore regulates the user or subscribers of the internet.
—  Based on www.cjfe.org, 2007, the regulation of the internet globally; in Malaysia, the government targets users who use internet newsgroup to criticize the country or to carry out activities that are not permitted under Malaysian law.

The Impact of Internet Industry in Malaysia
—  According to Global Competitiveness Report (2002), Malaysian government is placing its hope for continued overall development on a strategy of government-led policies and initiatives aimed at attracting high-end foreign investment and a transition to a knowledge economy.
—  In order to reach these goals, Malaysian government has positioned themselves in a thriving dynamic global information and communication technology hub.
—   Hence, a framework that is for a coordinated and integrated approach in developing the three strategic elements comprising human resource, info structure and IT-based applications was formulated by the National Information Technology Agenda (NITA) in 1996 and the Multimedia Super Corridor (MSC) was launched at the same year.

ECONOMIC
—  During the 19th century, Malaysia's economy has successful been changed from agrarian economy to the economy of imported-oriented products and further moved to export-oriented economy.
—  These changes enabled Malaysia to become an industrial country and achieved remarkable success in light industry and manufacturing sector.
—  This also enabled Malaysia to achieve over 8% growth rate in eight successive years and to become the world's fastest growing countries in the world.
—  However, Malaysia recent years has faced the huge challenge from the same low-cost labor-intensive countries , such as China and Vietnam.
—  In order to achieve the goal of "the plan of 2010", Malaysia's economy have to been restructured from labor-intensive industries to the capital and technology-intensive industrial economy. Hence, the Multimedia Super Corridor project has been introduced.

Multimedia Super Corridor (MSC)
—  The MSC stretched south from Kuala Lumpur all the way to the new Kuala Lumpur International Airport.
—  This corridor is 15 kilometres long and 50 kilometres wide strip of land. In addition to the new airport, there are other structures such as the PETRONAS Twin Towers in southern KL, the city where is the seat of the new federal government hosting government ministries (Putrajaya) and the main town of the MSC (Cyberjaya).
—   MSC has provided some benefits in order to attract the investors such as first ten-years tax holiday, work visas for skilled immigrant workers and duty-free import of ICT equipment.
—  The vision for the MSC is to create an area where offers many attractions for Information Technology companies.
—  And it can make Malaysia an international multimedia hub and propel Malaysia into the hi-tech age.
—  The government has provided a range of incentives to attract IT and multimedia companies to be stationed into the MSC.
—  More than 350 international and local companies had set up their offices or headquarters in MSC.
—  In its role of this catalyst for ICT development throughout Malaysia, the MSC has established six flagship projects:
1. Electronic government
2. Multipurpose card
3. Smart schools
4. Tele-health
5. R&D clusters
6. E-Business

CULTURE
—  Internet in Malaysia has entered all aspects of business and non business sectors include politic, economic, social and education.
—   The internet opportunities are developing start from children (education), teenagers (information, data, education and social) and others (business, e-government, trading and nation wide social)
—  In the 1990s, the language used for the Internet inter-ethnic communication and for the instructions on how to get access to numerous databases and to navigate through the hypertexts was mostly English.    
—  With the new medium emerged throughout the globe, the usage of English seemed more than natural.
—  English seemed more likely to have no alternative in the computer networking field ever than before, following the real problem was that the conflict between the mother tongue and English.
—   In this regard, Malaysia made efforts to enhance their residents the effective usage of world telecommunication links.
—   For example, Malaysia is said “to offer more education in English to prepare its citizens for the information age”.                     (ALEXANDER E., 1998)

EDUCATION
—  Malaysia has more than 7'217 primary schools and 1'641 secondary schools. As the table below shows, 31% of primary and 54% of secondary schools had Internet access.
—  Those who have access to the Internet also have the opportunity to expand or acquire knowledge online.
—  For higher education in Malaysia, the computer networking within Malaysian higher educational institutions dates back to 1987 when RangKom network was established connecting only 4 universities and MIMOS.
—  Dial-up connections to the Internet via Australia were established in 1990 and a permanent connection in 1992.
—  According to Multimedia Malaysia, all 14 public and 10 private universities have the connection of the Internet for some half million students.
Ethics
Definition of Ethics
Derived from Greek ethos meaning “custom”, “usage” or “character”. Literally: rules or principles of behaviour.
 “Learning to make rational choices between what is good and bad, what is morally justifiable action and what is not.”                  (Patterson, 2002).
Ethics are rules of conduct or principles of morality that point us towards the right or best way to act in a situation. Ethics can be divided into business ethics, work ethics, education ethics and others.
There is no doubt that new technologies will introduce to unethical behaviour. One of the most concerns is the ease with which private information can be collected and shared via the Internet. Internet has created concern both legally and ethically about the use of cyberspace for unregulated spread of pornography and uncontrollable theft of information.
Ethical standards is important which relating to rights, such as the right to life, the right to freedom from injury, and the right to privacy. To the degree which a rational ethical standard. People able to organize their goals and actions to accomplish important values. 
Media ethics assist media workers in determining what is right, and how to choose the best from several alternatives. Media ethics constitutes a normative science of conduct and must therefore be applied voluntarily.
Types of media ethics :
Teleological ethics
-          is the acceptability of an action is measured in terms of its consequences - only after consequences have been noted is the rightness or wrongness determined.
Deontological ethics
-          is when the rightness or wrongness of an action is dependent on the action itself and not on the results or consequences it produces.
3         Branches of Ethics
Metaethics is concerned with a study of the characteristics, or nature of ethics
Examines the meaning of abstract terms such as good, right, justice and fairness
Attempts to identify those values as the best moral values
It does not involve making moral judgments but more to attempts to distinguish ethical values from attitude
E.g. commitment to tell the truth
Broad foundation for ethical decision making
Normative ethics
Concerned with developing general theories, rules and principles of moral conduct
Traditional values – markers of any civilized society – guideposts designed to bring moral order out of chaos
E.g. deception by reporters
Applied ethics
Problem-solving branch of moral philosophy
To use the insights of Metaethics and general principles and rules of normative ethics in addressing specific ethical issues and concrete cases
E.g. reporter – revealing identities of secret sources
No right n wrong answer, but “well-reasoned” ones

LAW IN MALAYSIA
Every country has their own law relates to media which operates in its own legal framework.
Its important to monitor and control by government
- laws that regulate access of information
- laws that impose restrain on publication of information
New media has power to influence people media provide their audience with a supply of information, images, stories and impressions
It can cause bad things to public, government, corporate, country and others

FREEDOM OF SPEECH
Freedom of speech is the freedom to speak without censorship and or without limitation.  An  overview the legal foundation for free expression in United State is the First Amendment to the constitution.
In Malaysia, Article 10[1][a] of the Federal Constitution provides that every Malaysian citizen shall have the right of free speech and expression. It is generally understood that the right to freedom of speech and expression is a combination of many rights in many forms.
In this sense, requiring for freedom of speech leads to freedom of press . However, freedom of expression in Malaysia is limited by restrictive legislation and by the concentration of media ownership in the hands of the ruling parties or those closely allied with them.
In practice, the right to freedom of speech is not absolute in any country and the right is commonly subject to limitations. All media are government-controlled, directly through ownership, or indirectly through individuals with political connections.
Furthermore, restrictions to free speech are enshrined in legislation such as:
Defamation Act 1957
Sedition Act 1948
Printing Presses and Publication Act 1984
The Internal Security Act 1960

Defamation Act, 1957   
Defamation Act, 1957 (Malay: Ordinan Fitnah 1957) is an attempt to balance the private right to protect one's reputation with the public right to freedom of speech. Defamation law allows people to sue those who say or publish false and malicious comments.
An act of communication that causes someone to be shamed, ridiculed, held in contempt, lowered in the estimation of the community, or to lose employment status or earnings or otherwise suffer a damaged reputation. Such defamation is couched in 'defamatory language'. Libel and slander are defamation.
Any communication that holds a person up to contempt, hatred, ridicule or scorn. A verbal attack is considered slander while a written or recorded one is regarded as libel

CASES:
In August 30, Noor Haslina filed a RM20mil suit against Celcom Axiata Bhd for allegedly revealing the contents of her SMS exchanges and recordings of her telephone conversations with other individuals.
Noor Haslina had received a package which contained information of her SMS exchanges and recordings of her phone conversations.
No rights to reveal information about someone that may embarrass or cause harm to that person.
Article 5 (1): No one can be robbed off his life or personal freedom.

The Internal Security Act, 1960
The Internal Security Act, 1960 (ISA) (Malay: Akta Keselamatan Dalam Negeri) is a preventive detention law in force in Malaysia. The legislation was enacted after Malaysia gained independence from Britain in 1957. The ISA allows for detention without trial or criminal charges under limited, legally defined circumstances.
The Act provides for arbitrary arrest and detention without trial for an indefinite period based on mere suspicion that one "may be likely" to commit an act deemed dangerous to national security.
A detainee is, therefore, presumed guilty without trial. It further allows a detainee to be held under solitary confinement for 60 days without legal counsel.

CASES:
1.       PERKASA  demands ISA action against Christian ‘preacher’        (September, 29 ). Perkasa demanded today that the Internal Security Act (ISA) be used against a man who had allegedly insulted Islam in a series of videos on  YouTube. Benjamin Stephens, believed to be a Christian preacher had uploaded  recordings of himself preaching in a Sarawak church – believed to have been taken on March 25, 2006  –on the popular video-sharing website, where it is accessible to millions around the world.
2.    On September 12, 2008, prominent blogger Raja Petra Kamarudin (RPK) was arrested for posting anti-government comments on his blog, Malaysia Today. He was held under the Internal Security Act. Raja Petra issue bring controversies as had courted the government's in previous incendiary blog posts. The Malaysia Today was blocked by authorities a day before his arrest.
The Official Secrets Act
The Official Secret Act, 1972 (Act 88), (Malay: Akta Rahsia-rahsia Rasmi) also known as the OSA, is a statute in Malaysia prohibiting the dissemination of information classified as an official secret. The legislation is based on the Official Secret Act of the United Kingdom. The Act was amended in 1984 to increase the penalties for spying and to make it an offence to put oneself “in the confidence of a foreign agent”. After criticism of the act for lacking clarity, it was amended in 1986. Those found guilty under the amended Act face imprisonment for no less than a year and up to seven years.
The Official Secret Act was defines as any document specified in the Schedule and any information and material relating thereto and includes any other official document, information and material as may be classified as “Top Secret”, “Secret”, “Confidential” or “Restricted”, as the case may be, by a Minister, the Menteri Besar or Chief Minister of a State or such public officer.
Related example:
The first case under this Act was between government and DAP Member of Parliament Lim Kit Siang in year 1978. He was found guilty of receiving and revealing information about the purchase of Swedish warships for the Malaysian Navy. It was a controversy of possible excessive expenditure and misuse of public funds. Lim was fined RM 15,000 (over USD 3900). However, on appeal the Federal Court reduced the fine to less that RM 2,000 (USD 530), and he was not automatically disqualified from Parliament.

Sedition Act, 1948
The Sedition Act in Malaysia is a law prohibiting discourse deemed as seditious. This act was amended in 1971.The act was originally enacted by the colonial authorities of British Malaya in 1948. The act criminalizes speech with "seditious tendency", including that which would "bring into hatred or contempt or to excite disaffection against" the government or engender "feelings of ill-will and hostility between different races".

CASES:
1.       Tunku Ismail:
Police were investigating a Facebook page by an individual claiming to be the future wife of Tunku Ismail. Called Diari Harian Tunku Mahkota Johore (Daily Diary of the Tunku Mahkota of Johor), the page listed the supposed activities of Tunku Ismail and photographs of him at public events and the case had been classified under the Sedition Act.

2.       Nurul Izzah Anwar:
Nurul Izzah was claimed on giving statement that deemed as seditious in her blog titled “The ultimate Malaysian debate: Malaysia or Malaysaja?” on August, 31st 2010 – The MalayInsider. She said Perkasa lodged a report on September, 2 based on that article, in which she invited the group for a “constructive engagement” about Malay rights and the interpretation of Article 153 of the Federal Constitution which outlined the special position of the Malays and she was investigated under the Sedition Act.
Communication & Multimedia Act 1998
The act controls and monitors all activities and services including broadcasting, telecommunication, online servicing.
A person who, intentionally discloses, or attempts to disclose, to any other person about the contents of any communications information.
A person who commit with the act shall, on conviction, be liable to a fine not exceeding fifty thousand ringgit or to imprisonment for a term not exceeding one year or both.
Related case:
Noor Haslina Abdullah and Celcom Axiata Bhd.
Personal Data Protection Act

CASE:
Public Relations in New Media and Technology
The Internet has drastically changed the way professionals and companies alike are performing public relations.
The Internet has made it easier to do PR, but it's also increased the responsibilities that a company has. While it is easier to release information, get in touch with the public, and address crises.
There is an increased responsibility because the public knows how easy it is, with that ease comes a sort of expected response.
If a crisis is underway, company need to be responsive, available, and accountable because it is so easy to be these things online.
Technology transform Public Relations
Monitor the web
With free tools like Google Analytics, Alerts, and keyword searches, it's easier than ever to see what's being said about you and your company.
Know that it is vital to your company's success that you monitor that talk and that you respond when necessary. As stated above, the ease of replying to someone's blog or Tweet can work against you if you fail to respond.
Get involved
Things like Twitter, Facebook, blogs, etc., have greatly changed the vehicles through which a company can get in touch with their customers, bloggers, and the media.
Companies are looking to expand their social media reach, and they can do so on their own using the above tools.
Blogging, Tweeting, and using tools like Facebook can get you connected, it just takes time.

 Keep up-to-date with changes
Smart companies are already using social media and are staying up-to-date with other new tools. Things like Foursquare can be the new frontier for companies to explore.
PR and marketing are merging because of the Internet, but there is still so much that can be done through PR that marketing cannot do.
For example, a Twitter update can reach thousands of users in an instant, and beyond that, those users can re-tweet that update to reach even more users.
It is important to monitor the web for what's being said about your company as well as changes in the online world, your industry, and Internet tools.
Use as many tools as you're able
The more areas you are present and participating in, the better.
Companies can create pages, accounts, and groups in almost all of the larger social networking sites: LinkedIn, Twitter, Facebook, MySpace, etc.
Moreover, you can update information about yourself to sites like Digg, Technorati, and StumbledUpon to increase your content's reach.
Devote time and resources to social media
Companies that have been surveyed recently about their social media use and future goals have stated that they hope to devote more resources to social media and that they hope to use the tools more since they've only since dabbled in the tools' features.
Though it may take time, social media is relatively cheap to use; it really depends on how you value you and your company's time.
The benefits of using social media can certainly help to outweigh the costs.

BLOGGER CASE
Raja Petra Raja Kamarudin,  59 became the first blogger to be charged under the Sedition Act, making it a test case. He was born in Surrey, England, September 27, 1950. He is a Malaysian editor known for running the Malaysia Today website and publishing a series of commentary articles on Malaysian politics in the website.
CONTROVERSIES
Muhammad Taib
July 23, 2007 - Tan Sri Muhammad Taib, UMNO's Information Chief, lodged a police report against Malaysia Today at 12.57 p.m. at the Tun H.S. Lee police station, under Section 121 (B) and Section 123 of the Penal Code, Section 4 of the Sedition Act 1948 and Section 263 and Section 266 of the Communications and Multimedia Act 1998, for a July 11 blog entry on the website deemed to contain writing that insult the Yang di-Pertuan Agong, degrade Islam and incite hatred and violence between local ethnic groups.
Raja Petra Kamarudin responded by releasing an article on Malaysia Today, lashing back on Taib with allegations of hypocrisy and corruption.
Universiti Utara Malaysia
Raja Petra made headlines in end March 2008 when a Malaysian High Court ordered him in and the group chief editor and editor of PKR’s organ Suara Keadilan to pay a total of RM7 million to Universiti Utara Malaysia and its vice-chancellor Tan Sri Dr Nordin Kardi for libel.
Altantuya Shaariibuu
(Article: Murder of Shaariibuugiin Altantuyaa)
Accusation of Najib Abdul Razak's involvement
Raja Petra was charged on May 6, 2008 with sedition for allegedly implying that the Deputy Prime Minister Najib Razak was involved in the sensational killing of a young Mongolian woman, Altantuya Shaariibuu.
Raja Petra was taken to a detention center after he refused to post the bail of RM 5,000.
The court set the trial for October 6, 2008. If convicted, he faces up to 3 years in prison.
Statutory declaration
In a statutory declaration on June 18, 2008, Raja Petra accused Datin Seri Rosmah Mansor (the wife of Malaysia's Deputy Prime Minister, Datuk Seri Najib Razak) of being one of three individuals who were present at the crime scene when Altantuya Shaariibuu was murdered on October 19, 2006
Criminal Defamation Trial
On July 16, 2008 the Malaysian police have obtained a warrant of arrest against Raja Petra for criminal defamation.
This is due to his statutory declaration connecting Deputy Prime Minister Datuk Seri Najib Tun Razak’s wife, Datin Seri Rosmah Mansor, saying she was present when Mongolian national Altantunya Shaariibuu’s body was blown up.
July 17, Raja Petra was charged with three counts of criminal intimidation over his statutory declaration on the murder of Mongolian translator Altantuya Shaariibuu.
He is alleged to have defamed Deputy Prime Minister's wife Datin Seri Rosmah Mansor by making a libellous statement in the declaration which he affirmed on June 18 when he knew that it would tarnish her good name.
However ,he fled the country after two arrest warrants were issued against him for failing to attend court for his sedition trial in April and May last year and surfaced last month in London.

CONCLUSION
New Media is critical in today's society because the mass media performs a number of essential functions in our lives such as
- It serves an information or surveillance function.
- It serve an agenda-setting and interpretation function.
- It help us create and maintain connections with various groups in society.
—  Society and media in Malaysia still tied with the regulations. There are still guidelines and rules that they need to follow. The needs to emphasized on ethics and regulations are important these day. It has the right to rule and govern the harmonious in Malaysia..
—  REFERENCES:
—  Ethics on the Web: An Annotated Bibliography of Legal Ethics Material on the Internet; Dickerson, A. Darby
—  Ethics in Media Communications: Cases and Controversies (2003), Louis Alvin Day.
—  Media di Malaysia (1983), Mansor Ahmad Saman, Dewan Bahasa dan Pustaka Kementerian Pelajaran Malaysia Kuala Lumpur
—  Media impact,an introduction to mass media, Shirley Biagi, California State University, Sacramento.
—  The New Mass Media (2002), Christopher Harper, Houghton Mifflin Company


 source: asiandigitalcultures & ethicsinaction

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